April 13, 2023

4 Vital Considerations When Evaluating Keywords

If you’re an SEO content strategist, you know that keyword research and optimization are the foundation of any successful SEO strategy. Knowing which words to target for your website or blog can be daunting, with hundreds of options available and ever-evolving search engine algorithms. To help make sense of it all, here are three key considerations to keep in mind when evaluating keywords for SEO: relevance, volume, and competition.

By understanding how each factor influences SEO performance, you can create an effective plan for targeting the best keywords for your business objectives. First and foremost, focus on keyword relevance; if the query isn’t relevant to what’s being searched by users (and indexed by search engines), it will yield few benefits from an SEO standpoint. Next comes keyword volume; consider how often people are searching for those terms so you can prioritize the ones with higher potential value. Finally, analyze the existing competition around a particular term before investing time into optimizing its use—the more competitive a keyword is, the harder it will be to rank highly in organic results.

In this article, we’ll take a closer look at these critical factors when analyzing keywords for SEO success – so read on to discover must-know tips and tricks!

#1 – Search Volume

When it comes to search engine optimization, keyword research is a critical part of the process. It’s essential for success in ranking higher on SERPs and driving more organic traffic to your site. A thorough understanding of how keywords work and how they can be used to benefit your SEO efforts is key.

The first step in assessing which words are best for you is determining their search volume. The potential reach of any given keyword will vary depending on its popularity among users, so gaining an accurate assessment of this number should be one of the main focuses when conducting keyword analysis. This information will help decide which phrases may provide the most significant impact and payoff for SEO campaigns.

Short-tail keywords tend to have larger search volumes than long-tail ones; however, these longer phrases often offer better conversion rates due to their specificity and relevance to what a user might actually be searching for. Evaluating both types and related terms will give you a comprehensive picture of what keywords could potentially bring value to your campaign.

#2 – Competitiveness

Moving on from search volume, the next key consideration when evaluating keywords for SEO is competitiveness. You must be aware of the competitive landscape to succeed in keyword targeting and build an effective keyword strategy. This means conducting a thorough analysis of your competitors’ keyword research to see what they are focusing on and how their strategy can guide yours. It also involves looking at other websites that rank well for specific keywords or phrases, giving you insight into which competitive keywords may be worth targeting.

Competitive analysis should not end with examining the competition; it should also involve analyzing yourself and your website’s performance. Consider how well you have been doing so far with regard to specific keywords in terms of organic traffic and conversion rate, as this will help inform future decisions about which competitive keywords to target. Additionally, look at where more effort needs to be put in order to improve rankings for those same competitive keywords.

By understanding your strengths and weaknesses compared to other websites that compete for similar keywords, you can begin to identify potential opportunities in the market and tailor a successful keyword-targeting strategy accordingly. This kind of comprehensive approach ensures that all areas are covered when assessing the competitiveness of various keywords – ultimately allowing you to make informed decisions when creating an effective SEO campaign.

#3 – Relevance

When evaluating keywords for SEO, relevance is a key factor to consider. To ensure that the keyword research process produces successful results, it’s essential to select phrases and words that closely relate to the content being created or optimized on a website. This ensures search engine users can easily find relevant information when they type in keywords related to their query.

To analyze the relevancy of specific terms, compare the language used by your target audience with those you are considering as potential SEO keywords. Also, contemplate how consumers would interpret these terms while researching products and services online. With this insight, you can gauge which ones will help your business reach its objectives more effectively.

It’s also essential to assess whether certain words will drive traffic from high-value sources such as organic search and social media referrals. If so, then prioritize them within your overall keyword strategy since these channels can have an immediate impact on conversions and sales over time.

#4 – Conversion Potential

When evaluating keywords for SEO, conversion potential is a key consideration. Conversion rate and cost are two important metrics that should be considered when analyzing any keyword’s performance. Conversion optimization can be achieved with proper tracking and analysis, which will help determine the profitability of certain keywords.

Conversion rate measures how often visitors to your website convert or take action per your predetermined goals. Understanding this metric helps marketers gain insight into their target audience’s behavior so they can tailor content according to what works best for them. This data can also reveal opportunities for improvement through conversion optimization techniques such as A/B testing or personalization tactics.

The cost associated with conversions must also be considered when evaluating keywords. An effective keyword strategy should drive traffic and ensure that it converts at an acceptable cost level to remain profitable. Tracking costs per click, impressions, leads, sales, etc., allows you to identify where money is being spent most effectively and make changes if necessary. Additionally, analyzing these costs alongside other KPIs like customer lifetime value (CLV) provides further insight into the true ROI of each keyword across campaigns or channels.

By understanding both conversion rate and cost metrics, marketers can optimize their strategies accordingly while maximizing profits over time from successful campaigns. They should always strive to measure how well each keyword performs against specific objectives by leveraging tools like analytics dashboards and goal-based reporting systems.


In conclusion, SEO content strategists must consider search volume, competitiveness, and relevance when evaluating campaign keywords. This ensures that they are selecting the most effective terms which have the potential to drive meaningful traffic and conversions.

However, conversion potential should also be taken into consideration when making these decisions. Although this factor may not seem as important initially, in reality, it can make or break a campaign’s success. After all, what good are high volumes of organic traffic if nobody actually converts? It is, therefore, crucial to select terms that will attract customers with the intent to purchase your product or service.

Overall, keyword selection is one of the fundamental elements of any successful SEO strategy – so get it right! With careful analysis of each term’s search volume, competitiveness, and relevance, along with its likely conversion rate, you can ensure that you’re getting maximum bang for your buck from every keyword you use.