Why is EAT Important for SEO E-A-T stands for Expertise, Authority, and Trustworthiness. The concept is crucial to SEO since it determines how a website ranks in search engine results pages (SERPs). The E-A-T reflects a website's authority on a particular topic and [...]
Advantages of a Well-Designed Website A well-designed website can be a powerful tool for any business, providing a user-friendly platform to showcase products and services and help build a solid online presence. Not only can a well-designed website help to attract and engage [...]
Understanding User Intent for CRO and SEO Understanding user intent is an essential part of successful SEO and CRO. By understanding the user's intent behind their search query, businesses can create content and campaigns that speak to the user at each step in [...]
8 Reasons You Need Dynamic Payouts in your Affiliate Program Performance marketing has grown from a 2-billion-dollar market to nearly a 14-billion-dollar market in the span of 5 years, from 2016 to 2022. As the market size increases, so do the challenges. The [...]
Spending on programmatic advertising more than doubled worldwide from 2017 to 2021, rising from 68.2 billion to 155 billion in dollars spent. On average, spending has increased 21.75% over the past 4 years. If that average holds true, in 2022 advertising spend should hit [...]
How to Write Title Tags and Meta Descriptions for SEO If you’ve ever doubted the importance of Titles and Meta Descriptions for SEO, go to Google and type anything into the search bar. What you see on the results page is prominently displayed [...]
What is Black HAT SEO? In the world of SEO, there are two paths to take: right and wrong. Unfortunately, taking shortcuts for a quick, short-term result is not always the best solution. Black Hat SEO is a practice [...]
